Dynamics 365 business Central for marketing (D365-BCM)

Starting from the Marketing processes and a role-based approach, you get a good insight during this 1-day Readiness session in what D365 for Marketing can do for your organization.
Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes, and make smarter decisions to maximize your marketing ROI.
 
RUN MULTICHANNEL CAMPAIGNS
Use email marketing, web landing pages, events, SMS integration, phone calls, and custom channels to attract the right prospects.
 
PERSONALIZE BUYER EXPERIENCES
Use configurable templates, reusable content blocks, design tools, and Microsoft Stream videos to prepare content and set up customer journeys based upon their engagement.
 
NURTURE LEADS USING LINKEDIN
Use Dynamics 365 Connector for LinkedIn Lead Gen Forms to target matched audiences, nurture leads, and create a buyer’s journey based on LinkedIn content and interactions.
 
SIMPLIFY EVENT MANAGEMENT
Organize in-person and digital events with an events portal to manage registrations, sessions, speakers and venue logistics.
 
Following topics in the Marketing Process will be explained through a mix of theory and exercises:
  • APQC Marketing Process Overview
  • Lead Generation via Marketing Campaigns
  • Nurturing sales-ready leads using LinkedIn
  • Perform Event Management
  • Marketing Qualification
  • Sales Acceptancy