AWS Solutions Training for Partners: Analytics on AWS – Sales Best Practices (Digital) (AWSTPAASBP-OD)

This course is for AWS Partners only, you must have a valid APN login to register. To book this course, please click on the "Register" button where you will be redirected to the AWS website, you must then login to APN to complete the registration process.

This course helps AWS Partners learn best practices for engaging with customers interested in AWS analytics services and solutions. In this course, you will learn about the three most common data analytics customer use cases and primary stakeholders. You will also increase your proficiency in using common terminology with your customers around data analytics solutions.

This course is for Partners who are new to AWS analytics. You will benefit from this course if you are building a pipeline of potential customers who need comprehensive analytics solutions to solve business challenges. This course covers basic analytics concepts, introduces core AWS services, and provides practical resources to begin working with customers immediately.

Course level: Fundamental

Duration: 30 minutes


This course includes text, videos, audio recordings, and assessments.

Course objectives

In this course, you will learn to:

  • Articulate the value of AWS analytics to your customers
  • Recognize the opportunity to advance customer analytics strategies relative to the AWS Data Flywheel
  • Recognize common use cases for AWS analytics solutions
  • Assess the primary stakeholders’ needs for running analytics
  • Identify AWS sales and AWS Partner Network (APN) resources for Partners
  • Practice asking discovery and qualification questions related to common analytics use cases

Intended audience

This course is intended for:

  • AWS Partners that are new to AWS analytics


We recommend that attendees of this course have:

  • AWS Solutions Training for Partners:: Business Professional accreditation

Course Outline

Section 1: Introduction to Analytics

  • Welcome
  • Course objectives

Section 2: Market and Sales Opportunity

  • Choose AWS for analytics
  • Customer journey through the Data Flywheel
  • Analytics conversation starters

Section 3: Use Case 1: Move to Managed Analytics

  • Overview
  • Customer roles
  • Identify an opportunity
  • Common barriers
  • Conversation starters

Section 4: Use Case 2: Modernize Your Data Warehouse

  • Overview
  • Customer roles
  • Identify an opportunity
  • Customer example
  • Conversation starters
  • Common barriers

Section 5: Use Case 3: Turn Data into Insights

  • Overview
  • Customer roles
  • Identify an opportunity
  • Customer example
  • Conversation starters
  • Common barriers

Section 6: AWS Engagement

  • Engage AWS Partner and sales teams
  • Meet the AWS Partner and account teams
  • Analytics programs and technologies
  • Call to action

Section 7: Resources and Next Steps

  • Keep learning
  • Resources

Section 8: Knowledge Assessment