AWS Solutions Training for Partners: Data Analytics on AWS - Business (Digital) (AWSTPDAAB-OD)

This course is for AWS Partners only, you must have a valid APN login to register. To book this course, please click on the "Register" button where you will be redirected to the AWS website, you must then login to APN to complete the registration process.

This intermediate level course teaches AWS Partner Network (APN) Consulting Partners how to identify and qualify data analytics business opportunities. It is designed for APN Consulting Partners in practice leader, sales, and presales roles. The course begins by describing market opportunities and industry examples. Participants will then explore the customer journey to a modern data architecture and discuss five key Amazon Web Services (AWS) data analytics solutions. Participants will learn best practices for effective business discovery conversations, and how to align high-level data analytics solutions to customers’ important business initiatives. Finally, participants will learn best practices to create a go-to-market action plan and learn about APN resources that partners can use to advance their expertise. This course includes an end-of-course assessment. A score of 80% is required for course completion.

Course level: Intermediate

Duration: 3.5 hours


This course includes a guided sales discovery conversation with an example case study.

Course objectives

In this course, you will learn to:

  • Describe drivers and opportunities for business in data analytics
  • Describe key AWS data analytics services and solutions
  • Explain the customer journey to a modern data architecture
  • Conduct a data analytics discovery conversation with objection handling
  • Identify go-to-market strategies for building a long-term data analytics practice on AWS

Intended audience

This course is intended for:

  • APN Consulting Partners in practice leader, sales, and pre-sales roles


Before attending this course, participants should have completed the following:

  • AWS Business Professional accreditation
  • AWS Solutions Training for Partners: Foundations (Business)
  • AWS Cloud Economics accreditation

Course Outline

Module 1: Market Opportunity

  • Introduction and course overview
  • Data as a strategic asset and differentiator
  • Market opportunity for data analytics
  • Data analytics challenges faced by businesses
  • The data pipeline and Data Flywheel

Module 2: Data Analytics Solutions on AWS

  • Customer journey to a modern data architecture
  • Solution 1: Modernizing a data warehouse with Amazon Redshift
  • Solution 1: Building a data lake
  • Solution 3: Streaming and predictive analytics
  • Solution 4: Addressing data governance
  • Solution 5: Extended learning and beyond

Module 3: Sales Conversations

  • Target audience
  • Discovery questions
  • Handling common objections
  • Example case study: Guided discovery conversation

Module 4: Go-to-Market Partner Strategies

  • Go-to-market plans and resources for successful customer engagements


  • 20-question end-of-course assessment