Cisco Security for Account Managers Bootcamp (CXSAM)

The Security Architecture for Account Managers (ASAEAM 700-760) is a 90-minute exam for the required knowledge across the Cisco Security portfolio for a registered partner organization to obtain the Security specialization in the AM role.


Who should attend

Partner Account Managers (AM), Business Development Managers (BDM), Business Architects or any other customerfacing individuals responsible for selling Cisco security solutions, and who are required to fulfil the requirements of the AM track for Cisco Security specialization.


Prerequisites

Before attending this bootcamp, whilst not mandatory, it is highly advisable attendees review all 8 of the Security Account Manager training videos (VoD’s) available at https://salesconnect.cisco.com/#/briefcase-details/P03328036 on Cisco SalesConnect (CCO Login Required).


Course Content

The Security Specialization helps the partner focus on customer business outcomes, threat-centric and zero-trust solutions and to make it easier for the partner to receive additional front-end discounts and back-end rebates on next-generation security solutions from Cisco.


This intensive bootcamp-style course will help attendees prepare for the ‘Security Architecture for Account Managers (ASAEAM 700-760) Pearson-Vue exam.


This course has been optimized for virtual delivery.

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Detailed Course Outline

Threat Landscape and Security Issues

  • Consider the role of digitization in cyber security
  • Solution fragmentation issues
  • The 8 attack vectors and solutions areas to mitigate
  • Common seller and customer obstacles


Why Sell Cisco Security

  • High-level overview of the Cisco Security Solutions Portfolio and how they align to customer business outcomes
  • Flexible purchasing models
  • Opportunity Incentive Program (OIP) overview


Navigating customer conversations

  • IoT layers and related complexity
  • Centralizing control through unified management
  • Web & Email security products
  • Cloud security products
  • Network security products
  • Advance Threat products
  • IoT security products
  • Use-cases examined


Competitive differentiators

  • Delivering the best value
  • Best of breed vs an integrated approach
  • The ideal security provider
  • Cisco’s resources & support
  • Specific examples examined
    • Tlos
    • AMP
    • Stealthwatch


IoT Security

  • IoT customer conversations
  • IoT layers and related complexity
  • IoT use-cases
  • Competing priorities of IT and OT
  • How to secure IoT deployments with Cisco


Zero Trust Security

  • Limitations of traditional perimeter security
  • Changing the philosophy
  • Threat Centric vs. Trust Centric
  • Industry perspectives
  • Secure access areas considered
  • Reduce attack surface by segmentation
  • Tetration security posture and traffic analysis
  • Managing data access policy consistently
  • Remediating network, cloud, and endpoint threats


Securing Next Generation Networks

  • Legacy approaches and related risks
  • Critical network challenges
  • Starting at the Fabric level
  • ACI security
  • SD-WAN security
  • Visbility & Enforcement


Cisco Security Solutions Portfolio

  • Overview of the security solutions portfolio
  • Cisco Talos capabilities
  • Consider selected solutions in context
    • Email Security
    • Web Security
    • Campus & Branch
  • Key advantages of the security solutions portfolio


Course Conclusion

  • Available sales tools and other resources
  • Partner Contacts
  • Practice exam questions;
  • A review of exam best practices.

Finally, to take the ‘Security Architecture for Account Managers’ (ASAEAM 700-760) Pearson-Vue exam.